Custom Mobile App Development for SME Business Owners

Timeline depends on complexity and scope. A straightforward app with core features usually takes 3-5 months. More complex apps with integrations, multiple user roles, or custom backend systems may take 6-9 months. Our discovery phase (2-3 weeks) is critical: it surfaces the real work needed and prevents scope creep later. We give you realistic dates upfront and protect the timeline by holding requirements firm once development starts.

It depends on your users. If your customers or team use primarily iPhones, iOS-first makes sense. If they're split or use Android more, you need both. We help you decide based on your actual user base, not assumption. Cross-platform frameworks let us build for both without duplicating work, so the cost difference between one app and two is smaller than it used to be. Many SME owners start with one platform and add the second six months later as adoption proves value.

Apps evolve. We typically offer post-launch support in one of two ways: a monthly retainer for ongoing fixes, updates to iOS and Android, and minor feature additions, or project-based work if you want to add significant new capabilities. Either way, you're not locked into us; the code is yours and any capable developer can maintain it. Most SME owners choose retainer support because it's predictable and keeps the app healthy without surprise bills.

We integrate with whatever you use: accounting software, CRM, inventory systems, or custom databases. During discovery, we map out your current tech stack and design API connections that work for both your existing systems and the new app. This removes manual data entry and keeps information accurate across platforms. If your legacy system has no API, we either build a bridge or migrate data in a controlled way. Integration scope affects timeline and cost, so we scope it carefully upfront.

We handle it. Submitting apps involves meeting Apple and Google's guidelines, building the right screenshots and descriptions, and managing rejections if they occur. It's tedious if you've never done it and risky if you get it wrong. We've done hundreds of submissions and know the current rules. You provide content (screenshots, copy, icons) and we manage the process end-to-end. Once live, we monitor for OS updates or policy changes that might require resubmission.

Post-launch support typically includes bug fixes, iOS and Android OS updates, monitoring performance, and minor feature tweaks. It does not usually include major new features or design overhauls (those are separate projects). Cost varies by app complexity but is usually a percentage of the original build cost, paid monthly. This gives SME owners predictable costs and keeps the app stable without surprise maintenance bills. We can discuss options and pricing once the app is live and you've seen how it performs.