Custom iOS and Android app development from discovery through App Store and Play Store launch. Built by Evolved Ideas' Leicester team with nearshore delivery flexibility across UK, Spain, and Ukraine.
We take mobile apps from your initial problem statement through to live users. That starts with discovery: understanding your users, validating assumptions, and mapping out what actually needs to ship first. Then we design and build user-friendly iOS and Android apps, often using cross-platform approaches where they make sense for your timeline and budget. You stay involved throughout; we're not handing off a spec and disappearing. Our Leicester office serves as your point of contact, and our nearshore teams in Spain and Ukraine give you flexibility on headcount, timezone coverage, and cost without sacrificing communication or quality. We launch to the App Store and Google Play, and we stay on to support, fix, and improve once users are live.
Scaleup founders and product-led CTOs often face a choice: hire in-house (slow, expensive), use freelancers (inconsistent quality, communication gaps), or pick a web-first agency that treats mobile as an afterthought. We sit between those extremes. You get a team that lives and breathes mobile (iOS and Android are our core), understands user experience, and knows the friction points of app store launches. Because we're based in Leicester and embedded in the East Midlands, you can visit, meet people, and build a real relationship. At the same time, our nearshore model means you're not paying London rates for every developer on your critical path.
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Why founders and CTOs choose this approach
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Supporting your app after launch
Shipping is not the end. We offer app support retainers covering bug fixes, OS updates, and performance improvements so you can focus on product strategy rather than firefighting. If you need new features, we scope them properly and integrate them into your roadmap. If your user base grows and you need to scale infrastructure or add developers, our nearshore team can expand quickly. Your app doesn't sit in maintenance purgatory; it evolves with your business.
WHAT YOU GET
Built around how your business works
01End-to-end iOS and Android development from discovery through app store submission
02Cross-platform expertise reduces time to market without compromising native performance
03Your team stays in control; we work as an extension of your product leadership
04Nearshore access to UK, Spain and Ukraine developers aligned to your timezone and language
05Post-launch support and scaling handled by the same team that built your app
Working with Evolved Ideas has been the best experience I've ever had with a technology company. Everything that's done is done carefully. I like how my project team treats my product. We have people using our platform and getting value from it now, which wouldn't be possible without Evolved Ideas.
Jamie Beaumont
CASE STUDIES
How we've transformed enterprises, SMEs and startups
Founded in 2007 as a dedicated IT consultancy, Evolved Ideas has grown into a team of over 100 professionals, with a head office in Leicester and development hubs in Eastern Europe and Spain.
Leicester hosts Evolved Ideas' head office and East Midlands development hub, making it the natural home for teams who want local accountability with global delivery capacity. As a founder or CTO in the Midlands, you get a partner who understands regional business rhythms, can meet in person for planning and reviews, and has the infrastructure and experience to build apps that compete with London-built products. Our nearshore footprint gives you the cost and resource flexibility that in-house hiring can't match, without the isolation of fully remote agencies.
Our process has guided startups, scaleups and enterprises from concept to reality, and continues after launch.
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Discovery
A free 30-minute consultation followed by a stakeholder workshop, where we listen to your challenges, validate assumptions and build an outside-in view of your situation.
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Plan & design
We scope the project, define milestones and deliverables, then research your market, wireframe the UX and prototype the UI so the direction is agreed before a line of code.
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Build
We assemble your dedicated team, establish reporting and work in iterative Scrum sprints, delivering a working MVP or proof of concept you can test with real users.
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Launch & support
We ship, sign off, and keep your product current through our support service or a permanent extended team as your business evolves.
Technology is more than just code — it's a tool for solving real business challenges. Whichever route fits your stage, the same team delivers it.
Bespoke Software
With your long-term goals in mind, we help you choose the technology you need and develop a tech roadmap based on industry trends, emerging tech and your business requirements.
We have years of experience building proof of concepts and MVPs. We will take you from testing viability to building an MVP to validate your hypotheses.
Tier 1 customer support, Tier 2 technical support and Tier 3 development support for applications and legacy software, delivered by our engineering teams.
If you need to build an IT team from zero or need staff augmentation, we can build the team you need — developers, designers, analysts and even fractional CTOs.
What's the typical timeline from discovery to App Store launch?
Discovery and user research usually take 2 to 4 weeks depending on your market and the complexity of validation needed. Design and build for a core MVP typically spans 8 to 16 weeks. App Store submission, review cycles, and go-live testing add 2 to 4 weeks. Total: three to six months for a focused, well-defined app. Larger or more complex products take longer, but we break work into staged releases so you can get early feedback and iterate.
Can you build apps that work on both iOS and Android?
Yes, and we choose the right approach per project. React Native and Flutter allow shared code and faster time to market when your core feature set and design language work across both platforms. Swift and Kotlin give you true native performance and access to platform-specific capabilities when that matters. We assess your user behaviour, performance needs, and feature roadmap upfront and recommend the best fit rather than forcing one tool onto every project.
How does your nearshore model work for custom app development?
You have a dedicated point person based in our Leicester office who understands your product, roadmap, and constraints. Day-to-day development happens across our UK, Spain, and Ukraine teams depending on capacity and expertise needed. You stay involved in sprint planning, design reviews, and testing. Timezone overlap with Spain means you can collaborate in real time; Ukraine handles deep work and scales up when sprints are intensive. Communication is structured and clear, not fragmented.
What if we need to scale or change scope mid-project?
Mobile apps almost always evolve. We build in sprints so you can see progress, gather user feedback, and adjust priorities without scrapping work. If you need to add developers, reduce scope, or pivot a feature, we handle that as part of the relationship. Our nearshore team structure means we can scale up or down more flexibly than a fixed in-house hire. We're transparent about impact on timeline and cost.
Do you handle app store submissions and compliance?
Yes. We manage the technical setup for App Store Connect and Google Play Console, prepare screenshots and descriptions, handle submission, respond to reviewer feedback, and manage expedited review processes when timing matters. We're familiar with App Store guidelines around in-app purchases, privacy, and permissions. If your app requires specific compliance (GDPR, payment processing, HIPAA), we factor that into design and testing from day one.
What happens if we find bugs or performance issues after launch?
That's when app support retainers kick in. We monitor crash reports, performance metrics, and user feedback. Critical bugs get fixes within 24 to 48 hours. Performance issues are diagnosed and resolved in priority order. Retainers also cover iOS and Android OS updates, ensuring your app stays compatible as Apple and Google release new versions. You're not paying per issue; you have reserved development capacity each month so you can ship updates at a steady cadence.
Book a free 30-minute discovery call with our team — we'll understand your objectives and advise how bespoke software, MVP development, or an extended team can help your business.
